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I mentioned it before that the world’s most popular smartphone company-Apple suited world’s No.1 smartphone manufacture-HTC, and we’re sure that this is going to be a very long fight. So people just start to think, why this lawsuit happens now and what for? And whenever there is a question, there will be someone to answer it. So here’s the voice of Fortune.

Fortune just quoted Oppenheimer’s Yair Reiner, who thinks Apple’s patent infringement suit against Google Android and Microsoft Windows Phone manufacturer HTC was a warning shot meant to disrupt competitors’ roadmaps: ”Starting in January, Apple launched a series of C-Level discussions with tier-1 handset makers to underscore its growing displeasure at seeing its iPhone-related IP [intellectual property] infringed. The lawsuit filed against HTC thus appears to be Apple’s way of putting a public, lawyered-up exclamation point on a series of blunt conversations that have been occurring behind closed doors.

Our checks also suggest that these warning shots are meaningfully disrupting the development roadmaps for would-be iPhone killers. Rival software and hardware teams are going back to the drawing board to look for work-arounds. Lawyers are redoubling efforts to gauge potential defensive and offensive responses. And strategy teams are working to chart OS strategies that are better hedged.”

And will they make it? Let’s just see what have already changed: “Top-tier handset makers continued to avoid implementing multi-touch, but Apple could safely assume that they were hanging back to gauge Apple’s response to Motorola and HTC. If there wasn’t one, the OEMs would likely read the silence as a green light, especially after Google also moved to enable multi-touch on its Nexus One phone.

It was likely in order to counter that perception that Apple began reaching out to handset OEMs in January and explaining in no uncertain terms that it was now ready to do battle–and not just on multi-touch. It was ready to press its case along a number of axes that had made the iPhone experience unique, from the interpretation of touch gestures, to object-oriented OS design, to the nuts and bolts of how hardware elements were built and configured.”

By now, he believes it’s working, and might end up driving people away from Android and… towards Windows Phone. Yeah, nice, but there’s something I have to say: Windows and Microsoft may in the end be more of a difficult opponent than Google and Android. So is this lawsuit really important, or is this the right thing to do for Apple?

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It’s all about patent, and despite their occasionally arrogance (like name their salesman Genius) Apple do have brilliant designs. The appearance of iPod, Mac and iPhone do pleases us and there’s really something going on, for we can see replica phones everywhere. And now it’s a big battle between two big companies.

Apple filed a lawsuit against HTC for infringing on 20 Apple patents related to the iPhone’s user interface, underlying architecture and hardware. The lawsuit was filed concurrently with the U.S. International Trade Commission (ITC) and in U.S. District Court in Delaware. “We can sit by and watch competitors steal our patented inventions, or we can do something about it. We’ve decided to do something about it,” said Steve Jobs, Apple’s CEO. “We think competition is healthy, but competitors should create their own original technology, not steal ours.”

Apple reinvented the mobile phone in 2007 with its revolutionary iPhone, and did it again in 2008 with its pioneering App Store, which now offers more than 150,000 mobile applications in over 90 countries. Over 40 million iPhones have been sold worldwide. Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

This is the long glorious history of Apple, and honestly I don’t really see so much innovation in Apple today! They used to mock Microsoft on their Windows OS, but the Windows 7 is actually good and a really big step, and look at Leopard, nothing innovation indeed! Fighting for Patent, it’s a good thing, we do need originality and innovation, but seriously, pay more attention to the real thing!

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