Yes, LG is really busy hopping in the fashion world, and we sort of like the combination of phones and high fashion. As we reported about their first fashion phone teamed up with Prada not long ago, here’s one breaking news on LG’s new move: It looks like LG shun Prada and cuddle up to Versace!
Oh, the fickle world of high fashion! It was only a short while ago that LG teamed up with Prada to create the original Prada phone and its sequel, the Prada II, but in what the tabloid press would call a ’shocking snub’, the Korean firm has seemingly abandoned the designer brand in favour of Versace.
The result is the Versace Unique, but all is not what it seems, as LG has not gone all the way with Versace as the Unique carries an inscription reading ‘Technology by LG’, as the handset is the work of French manufacturer ModeLabs. Modelabs are no stranger to the fashion phone world, having worked with Levi’s, Tag Hauer and Dior before, but this is the first product to come from their new partnership with LG.
The hand-built Unique is wrapped in leather and has a 3″ sapphire crystal touchscreen, plus customers will have the choice of a stainless steel or 18k gold inserts, while on the tech front the phone will be 3G with a 5 megapixel camera, Dolby Mobile and the usual media and business applications. Such overtly geeky information such as the OS, processor or storage capacity has not been discussed, but we doubt the target market for a phone like this really cares!
The price will no doubt be astronomical, but with that name and label prominently displayed, we imagine it’ll do quite well in the right circles. The Versace Unique is due to go on sale in June and you’ll have to visit, according to the press release, ‘important exclusive watch and fine jewelry networks’ and Versace boutiques only to buy one.
It looks like the fashion world is really quite easy on the Korean firm. As they always dedicated to make phones of slick and fashionable looks other than functional phones, LG’s move on teaming up with high fashion brand is not a real surprise, but the change of from Prada to Versace so quickly is! And since I never had a thing for this Korean phone maker, let’s just say lucky that LG doesn’t get to really make the Versace Unique.
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